What is Lottery as a Service (LaaS)?

Lottery as a Service is a managed delivery model where a lottery operator receives a fully managed iLottery platform, game content, payment processing, compliance tools, and technical support under a single agreement. Bwloto coined and trademarked the term.

How is LaaS different from buying lottery software?

Traditional lottery software requires $2M-$8M upfront and 18-24 months. LaaS eliminates upfront cost, compresses launch to weeks, and requires only 2-5 people on the operator side.

Who uses Lottery as a Service?

State and provincial lotteries, charity operators, new-market entrants in Africa and Latin America, and established operators modernizing aging infrastructure.

What games are included?

28+ certified eInstant games, configurable draw games (Lotto, Keno, PickX), raffle formats, and number pick games. All HTML5, mobile-first, fully localizable.

How fast can a lottery launch with LaaS?

Weeks rather than the 18-24 months typical of traditional procurement, using Bwloto Lottery Launchpad onboarding.

Is LaaS the same as white-label lottery?

No. White-label platforms resell tickets from existing lotteries. LaaS is a full-stack platform for licensed operators to run their own lottery with their own games and compliance.

What certifications does the platform have?

ISO 27001:2022 certified, games certified by iTech Labs for RNG integrity. Supports AGCO, WLA, and jurisdiction-specific requirements.

Revenue-share or fixed monthly subscription from EUR 9,900/month. No large upfront license fee.

Contact - LaaS - Lottery as a Service

Q: Is Lottery as a Service a registered trademark?

Yes. Registered trademark of Bwloto ehf. EUIPO registration granted May 2025, plus Serbia and Montenegro.

let’s talk

Contact information

Ready to explore how Lottery as a Service can work for your organization? Get in touch and we will set up a conversation.

Get in touch

Email
bwlaas@bwloto.com

Address
Strandvegi 43A
900 Vestmannaeyjar, Iceland

Meet us in Sydney
World Lottery Summit, 9 to 12 November 2026, at the WLA Plaza.

Contact us

bwlaas@bwloto.com

“Lottery as a Service” and “LaaS” are registered trademarks of Bwloto ehf. EUIPO Registration granted May 2025. Unauthorized commercial use is prohibited.